Privacy Policy

Effective Date: 22 July 2025
Last Updated: 22 July 2025

1. Who We Are

Ward’s Air Conditioning (“Ward’s,” “we,” “our,” or “us”) is a family-owned heating, ventilation, and air-conditioning contractor headquartered at 865 Creative Dr., Lakeland, Florida 33813, USA Wards Air Conditioning. This Policy explains how we collect, use, share, and safeguard information when you:

Visit wardsairconditioning.com or any sub-domain (“Site”);
Communicate with us by phone, email, social media, SMS, or our on-site webforms (e.g., “Schedule an Appointment” or “Contact Us” forms); or
See our advertisements on Facebook, Instagram, or other Meta-owned services.

2. Information We Collect

Category	Examples	How We Collect
Identifiers & Contact Details	Name, postal address, email, telephone, contractor license number, job-site address	Provided by you via forms, calls, texts, or in person
Commercial Information	Service history, equipment details, financing preferences	Service calls, maintenance agreements
Internet & Device Data	IP address, browser type, pages viewed, referring URL, time spent, cookies, Meta Pixel ID	Automated via cookies, log files, Meta Pixel, Google Analytics
Geolocation	Approximate location derived from IP or mobile GPS (with permission)	Automated
Audio or Visual Data	Voicemails, CCTV at our office/shop	Automatically recorded
Professional Information	Business name, role, project specs (for commercial clients)	Provided by you

We do not intentionally collect sensitive personal information (e.g., race, biometrics, full Social Security numbers) and we do not knowingly collect data from children under 13.

3. How We Use Information

Service Provision & Customer Support – to schedule visits, send quotes, process invoices, and provide warranty or maintenance reminders.
Marketing & Advertising – to deliver personalised ads on Facebook/Instagram via the Meta Pixel and Custom Audiences, send promotional emails/SMS (with consent), and measure campaign performance.
Site Analytics & Improvement – to understand visitor behavior, troubleshoot, and enhance the Site.
Security & Fraud Prevention – to detect malicious activity and protect our network, customers, and employees.
Legal & Compliance – to comply with HVAC licensing rules, tax, or other regulatory obligations.

4. Cookies, Pixels & Similar Tech

We use:

Essential Cookies – required for basic Site functionality.
Analytics Cookies (Google Analytics) – help us see which pages are popular and how users navigate.
Advertising Pixels (Meta Pixel, Google Ads) – allow us to show you relevant ads and measure ROI.

You can disable or delete cookies in your browser settings. To learn how Meta processes data collected via the Pixel and how to exercise ad-preferences, visit the Meta Privacy Center.

5. Sharing & Disclosure

We do not sell or rent your personal information. We may disclose it only:

Service Providers & Contractors – IT hosts, payment processors, marketing partners (e.g., ad agencies, email/SMS platforms) bound by confidentiality agreements.
Legal & Safety – when required by law, subpoena, or to protect rights, property, or safety.
Business Transfers – in connection with a merger, acquisition, or asset sale.
With Your Consent – e.g., publishing testimonials.

6. Your Privacy Choices & Rights

Jurisdiction	Rights
California (CCPA/CPRA)	Know, access, correct, delete, opt-out of “sharing” for cross-context behavioral advertising, limit use of sensitive data. We honor Global Privacy Control (GPC) signals. We do not sell personal information as defined by CPRA.
GDPR (EU/EEA/UK)	Access, rectification, erasure, restriction, portability, and objection. Legal bases: contract performance, legitimate interests (marketing, security), consent (cookies, email/SMS), legal obligation.
Nevada / Colorado / Virginia etc.	Similar rights to access or delete personal data and opt-out of targeted advertising.

Exercising Rights

Submit a request by:

Phone: (863) 225-7202
Online Form: Contact Us page
Mail: Privacy Team, Ward’s Air Conditioning, 865 Creative Dr., Lakeland, FL 33813, USA

We will verify your identity and respond within the timeframe required by applicable law.

7. Marketing Communications

Email/SMS: You may opt out at any time by clicking “unsubscribe” or replying “STOP.”
Custom Audiences: You can opt out of interest-based ads through the Digital Advertising Alliance (DAA) or NAI opt-out tools.

8. Data Retention

We keep personal information only as long as necessary for the purposes outlined in this Policy, unless a longer period is required or permitted by law (e.g., tax records, HVAC permit files).

9. Security

We employ encryption in transit (HTTPS), network firewalls, and role-based access controls. No Internet transmission is 100 % secure; please use caution when sending information online.

10. Third-Party Links

The Site may link to manufacturer sites, financing partners, or social platforms. We are not responsible for the privacy practices of those third parties.

11. Children’s Privacy

Our services are not directed to children under 13. If we learn we have collected such data without verifiable parental consent, we will delete it promptly.

12. International Transfers

If you are located outside the United States, your information will be processed in the U.S. We rely on Standard Contractual Clauses or equivalent safeguards for any onward transfer from the EEA/UK.

13. Changes to This Policy

We may update this Policy periodically. When we do, we will revise the “Last Updated” date and post the new version on this page. Significant changes will be highlighted or communicated directly where required.

14. Contact Us

For any questions about this Policy or our privacy practices, please reach out:

Phone: (863) 225-7202
Mail: Privacy Team, Ward’s Air Conditioning, 865 Creative Dr., Lakeland, FL 33813, USA
Online: Contact Us form on our Site

Privacy policy